Holly Redahan

Creative Lead + Maximalist Designer

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  • Autodesk

How Role-Playing as Your Customer Personas Solves Real Problems

  • Digital, Illustration
Summary
As a proof-of-concept pitch to leadership, I developed a board game aimed at building customer empathy and understanding, while also calling out unknown pain points. To get the idea across, I created a comic-book style story showing how a game like this can help designers create superheroes out of Uber Personas.
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What I LOVED MOST About This Project:

While this pitch didn’t get accepted, I still love this idea – so I’m developing it anyway! Stay tuned for a future board game around UX design!

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This Project's Tech Stack:
  • Figma
  • Illustrator
  • Procreate
Storyboard Illustration of a Board Game Concept Focused on User Experience

Don't just take it from me...

Here are a few things managers and colleagues have said about my work:

Holly is a rare combination of top tier talent and real world savvy. She crushes deadlines while infusing every piece of creative with resonant energy that brands dream of. While quickly understands and decodes brands, she makes her work fit seamlessly wherever she is.

Mark B.
Head of Brand @ Unbabel, Udacity, and Xero

Her work is consistently thoughtful and creative. She brings a high level of skill in UX and visual design, and is particularly great at storytelling. I recommend her highly.

Tanya L.
Design Systems Cohort @ Autodesk

She always put customers first and advocated customer-centric thinking on the team. At the same time, she actively listened to the business needs from stakeholders, analyzed pain points and key metrics then came up with elegant and simplified solutions to achieve business outcome without introducing frictions.

Kris Z.
Product Manager Cohort @ Autodesk

Holly’s creative spirit, audience-focused perspective, sharp design skills, amazing work ethic, and collaborative communication style make her a joy to work with. I get a happy little bounce in my digital step every time I get to work with her.

Christine Z.
Content Strategy Cohort @ Autodesk

Holly Redahan

Creative Lead + Maximalist Designer

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