Through AB testing, we were FINALLY able to get people the help they needed… and FAST.
It wasn’t clear to users that if you select “Admin” or “Individuals”, you’d land on a page with a plethora of frequent problems and how to solve them. Folks were skipping the page all together and clicking “Contact Support” at the bottom of the page to open a ticket… it could be hours or even DAYS before a customer got an answer to their problem!
By providing clearer pathways to answers, we were able to dramatically reduce the amount of “Contact Support” tickets that were being opened, ultimately getting customers answers that they needed way faster. By posing a question in addition to surfacing common topics for each section, users were able to see that they can get answers quickly, without the help of others.
Here are a few things managers and colleagues have said about my work:
Holly is a rare combination of top tier talent and real world savvy. She crushes deadlines while infusing every piece of creative with resonant energy that brands dream of. While quickly understands and decodes brands, she makes her work fit seamlessly wherever she is.
Her work is consistently thoughtful and creative. She brings a high level of skill in UX and visual design, and is particularly great at storytelling. I recommend her highly.
She always put customers first and advocated customer-centric thinking on the team. At the same time, she actively listened to the business needs from stakeholders, analyzed pain points and key metrics then came up with elegant and simplified solutions to achieve business outcome without introducing frictions.
Holly’s creative spirit, audience-focused perspective, sharp design skills, amazing work ethic, and collaborative communication style make her a joy to work with. I get a happy little bounce in my digital step every time I get to work with her.
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