Creative Lead Transforming Brands + Elevating Customer Experiences Art Direction, Branding, UX Design, Illustration Available for Hire
Creative Lead Transforming Brands + Elevating Customer Experiences Art Direction, Branding, UX Design, Illustration Available for Hire

From Persona to Superhero Board Game Concept Design

Summary
As a proof-of-concept pitch to leadership, I developed a board game aimed at building customer empathy and understanding, while also calling out unknown pain points. To get the idea across, I created a comic-book style story showing how a game like this can help designers create superheroes out of Uber Personas.
💖
What I LOVED MOST About This Project:

While this pitch didn’t get accepted, I still love this idea – so I’m developing it anyway! Stay tuned for a future board game around UX design!

🛠️
This Project's Tech Stack: